About this Speaker
Phil originally qualified as an Avionics Engineer with British Airways, but moved on to work in their Revenue Management and Crew Planning Departments. During that time he first worked with web analytics, looking at the look to book ratios of thousands of flights and analysing demand and price elasticity. Having created websites since before Google was even invented he’s seen web design and SEO change out of all recognition.
On leaving BA, Phil bought a B&B with his wife Helen and also created Laurels Tech Web Design. This has allowed him to work closely with the hospitality community, providing them with websites, SEO and 360 degree virtual tours, thereby growing their exposure and increasing bookings. Phil’s mission is to help educate as many people as he can so they’re not taken in by techno speak and conned into spending money they don’t need to by unscrupulous companies. In fact, only this month he helped save a chalet owner nearly £5,000 on SEO work they’d been charged for, but had never actually been carried out.