Customer segmentation and the importance of identifying your target market

A presentation by Na'ím Anís Paymán
Chief Revolutionary Officer, Zeevou

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Targeting in marketing is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience. It defines a segment of customers based on their unique characteristics and focuses solely on serving them. Instead of trying to reach an entire market, a brand uses target marketing to put their energy into connecting with a specific, defined group within that market.

Instead of a ‘one-size-fits-all’ approach, successful segmentation clusters your customer data into groups sharing the same properties or behavioral characteristics, helping to drive dynamic content and personalization tactics for timelier, relevant and more effective marketing communications

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Na'ím Anís Paymán

Chief Revolutionary Officer at Zeevou

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