Direct Booking on today's web have some inherent hurdles: payments and trust.
To book directly the Guest must pay directly the Property and there is no easy way to validate the reputation.
That's why OTAs are so relevant: they fix this problem.
Web3 solves that at the core making OTAs rendundant: escrow payments and reputation are easy and affordable.
Luca will tell us about a future where direct is the easy, affordable, no friction, way to book.